Position your brand for greater success by defining the core idea that sets it apart.

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 Hi, I’m Wayne, a strategist and designer working with founders, boutique teams, and established organizations. I help define the core idea that sets your brand apart, shape your positioning, and build a brand people understand, remember, and choose — so you can stand out in competitive markets.

FEATURED PROJECTS

Building an established brand identity for a forward thinking real estate developer. 
LEADER LANE DEVELOPMENTS
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A bold new look for an American womenswear brand in the fashion & resort markets.
KRIMSON KLOVER
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Creating a refined brand identity for a global creative production company in Los Angeles.
WESTY PRODUCTIONS
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A unique visual identity inspired by tradition for a modern bridal accessories company. 
SIXPENCE
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Developing an eye catching visual identity around the beauty of structure and movement.
DETOX CLUB
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A website redesign that puts content first for a New York based content production company.
VERSATILE STUDIOS
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CLIENTS

Who I Work With 

In many cases, it starts here:

You’re building something new — and need to define what sets your brand apart. 
You want to position your brand clearly, communicate with confidence, and make a strong first impression with both customers and investors.

Your business has grown — but your brand hasn’t kept up.
What once worked now feels inconsistent, unclear, or out of step with where you are today. You need a clearer position and a stronger brand to match the level you’re operating at.

Your company is evolving — and your brand needs to reflect it.
You’re heading in a new direction, expanding, or refining your offering and need a brand that communicates that shift clearly and credibly.

Let’s define what sets your brand apart, and build it into something people recognize.

GET IN TOUCH
REVIEWS

What clients say

“The positive response to the branding, website and marketing materials was even better than we had hoped. We’re absolutely thrilled with the results.”

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Don Manlapaz
LEADER LANE DEVELOPMENTS

"I was very impressed with the professional process, creativity and execution. You really changed the face of our brand which will remain indefinitely.”

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Rachel Brenneman
MANIFEST COMMUNICATION

“I’m so proud of how far this brand identity has helped to take our business! Really looking forward to working with you on more projects.”

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Susan Hobson
ELITE HIGH PERFORMANCE

CONTACT

For new project inquiries and more information, please get in touch

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ABOUT

Wayne Ogilvie is a brand identity designer, brand consultant and speaker based in Toronto, Canada. Wayne creates distinctive logos and visual identities for boutique businesses worldwide and has over 15 years of experience as a designer. Read more
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