Plank Studios is a personal training service led by Charles Min. Charles incorporates a combination of strength, resistance and core training to help individuals lose weight, reduce stress and improve their overall health.
Plank Studios approached Wayne Ogilvie Design to develop a visually engaging brand identity. We created custom typography for the wordmark with the rounded letterforms alluding to the idea of flexibility.
We further developed the visual vocabulary of the brand by creating custom illustrated icons of everyday fitness items used in the process of personal training.
The icons have been designed to be utilized and combined in any number of different ways, alluding to the flexibility and variation that Plank Studios employ in their approach to fitness.