Joyce Marini is a Personal Training Specialist and an Elite Fitness Consultant. She provides strategic strength and conditioning programs for clients ranging from 20 to 70 years of age. Joyce is both admired and respected for the enthusiasm, knowledge and passion that she brings to her work.
Joyce approached Wayne Ogilvie Design to create a distinct identity and business card that would convey the level of excellence that she delivers to her clients and that she expects from herself on a daily basis.
Working closely with Joyce we created an identity that incorporates a barbell into the wordmark, subtly alluding to her profession. The gold foil-stamped business cards further communicate Joyce’s commitment to providing personal training services at the highest level.