Detox Club is an exclusive fitness facility located in Toronto offering private personal training and innovative group exercise classes. Known for their dynamic, energetic approach and beautiful interior spaces, Detox Club provides their clients with a truly invigorating fitness experience.
Wayne Ogilvie Design was approached by Detox Club to develop a new brand identity including a logo, collateral materials, brand imagery and a website. The challenge was to capture the energy and ethos of Detox Club while increasing their visibility and presence in the marketplace.
By focusing on the unique aspects of their services, we created a dynamic brand vocabulary that reflects the disciplined yet creative approach to fitness that Detox Club offers their clients.
The success of the new brand identity and collateral materials that we continue to produce for Detox Club have garnered much positive feedback, also contributing to the growth of the studio with the addition of a recently added second location.
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